How to Write a Cover Letter That Adds Real Value
When a cover letter is requested, it should do work your CV cannot. Here is the structure that works.
Why bother with a cover letter at all
Cover letters are no longer universally required, but when asked for they are graded. A strong one explains the why behind your application — the part your CV cannot show — and is your chance to address fit, gaps, or transitions.
The four-paragraph structure
Opening: the specific role and a one-line hook. Second paragraph: why this company. Third paragraph: why you, with one concrete proof point. Closing: clear ask and thank-you. Keep the entire letter to under 350 words.
The opening line matters most
"I am writing to apply for the position of…" is the most ignored sentence in hiring. Replace it with something specific: a moment, a project, a result, a connection. The opening earns the rest of the read.
Show you understand the company
One sentence that proves you have done your homework: a recent product launch, a value they emphasize, a challenge their industry faces. Generic praise reads worse than no praise at all.
Pick one proof, not five
Pick the single most relevant story or achievement and tell it well. A focused proof point is more memorable than a list of bullets that duplicates your CV.
Close with a clear ask
"I would welcome a conversation to discuss the role in more detail. Thank you for considering my application." Polite, direct, easy to say yes to.
Format like a letter, look like a CV
Match the typography of your CV. Add a clean header with the same contact information. Submit as a separate PDF unless the form asks otherwise.